USA Today (18,305,943 circulation)
Very Informative insert on Kidney Disease featuring Denise Richards. Read the full story...
Davita Blog-Mail order meals for non-dialysis chronic kidney disease and dialysis diets
How would you like kidney-friendly meals delivered directly to your front door? MagicKitchen.com has made it convenient and affordable. Read the full story...
Savvy Senior Column Talks about MagicKitchen.com(Currently published in more that 400 newspapers nationwide, Savvy Senior is the most widely read information column for older Americans in the United States. ) While there are lots of companies that sell frozen meals, MagicKitchen.com (magickitchen.com, 877-516-2442) is a top option. Read the full story...
Gordon Ramsey Defends Prepared Food
A spokeswoman for the celebrity chef, who has said it is a crime not to use fresh food, issued a statement after The Sun revealed that pre-prepared food was being bought in, heated up and sold with mark-ups of up to 586 per cent at one of Gordon's high-profile restaurants.Read the full story...
MagicKitchen.com Reviewed by ShesSmart.com We recently were able to review several food items from MagicKitchen.com
>Read the full story...
WFMJ in Ohio features MagicKitchen.com on their EcoWise Show -June 28/10
American Chronicle (over 11 million visitors annually) -May 18, 2010 Business Industry Leaders Entrepreneurial leaders do not have a mindset that adapts to failure. Things go wrong, of course, but entrepreneurs don´t call them "failures" they call them "glitches, mistakes, bungles, setbacks" – but not failing. >Read the full story...
Wall Street Journal (2,069,463 circulation) -March 11, 2010 There's a Quail in the Mail >Read the full story...
Gourmetfoodpr.com: MagicKitchen.com offers alternative service to former Home Bistro Customers after Chapter 11 Filing - June 11, 2009 MagicKitchen.com, a leading provider of frozen, chef-prepared, home-delivered meals has proudly announced their new campaign to assist former customers of (now-bankrupt) Home Bistro with an alternative for frozen meal delivery, here today.>Read the full story...
Reaching Out to Parents of Micro-Preemie Babies - June 15, 2009 MagicKitchen.com partners with Graham’s Foundation >Read the full story...
MagicKitchen.com Expands Meal Delivery Services - February 16, 2009
The Secret to New Year's Resolution Success - January 12, 2009
MagicKitchen.com helps customers achieve their resolutions from eating a healthy diet to saving money in a down economy...> Read the full story...
Recreating Family Dinner-Celebrate Eat Better, Eat Together month with MagicKitchen.com October 13, 2008
With such busy lifestyles, it's a rare evening that American families have an opportunity to sit down together, indulge in a delicious and nutritious meal, and a leisurely conversation about their days...> Read the full story...
Independent Living Systems Announces Distribution Agreement with MagicKitchen.com October 8, 2008
In an exciting development in the meal delivery industry, Independent Living Systems LLC has partnered with MagicKitchen.com, a leading online retail marketer of home-style, chef-prepared gourmet meals..> Read the full story...
School's Back in Session September 18, 2008
With fall already underway, parents are remembering all too well the pressures of back to school time. > Read the full story...
Reviewed by GourmetFoodPR.com May 26, 2008
Considering these items are ready-to-serve, and shipped frozen, we were very impressed with the packaging and presentation.> Read the full story...
MagicKitchen.com has announced the addition of their new “Magic Meal Finder” feature on their website, a next-generation product selection tool licensed from ChoiceBot Inc., to its online website > Read the full story...
MagicKitchen.com Reviewed on BestDietforme.com- Sept 5th, 2007
Food 411 today hand-selected MagicKitchen.com as a quality website worthy to display their "Handpicked" symbol. Food 411 is a popular website - the inside dish on what’s delicious, hot, and new — in food and food related items.
Home Meal Delivery: a booming industry, MagicKitchen.com moving toward the forefront
March 5, 2007
Who has time to cook a homemade meal these days, especially with all the preparation, cooking and clean up required?
The Home Meal Replacement Industry (HMR), the industry in which meals are prepared by a third party and made ready
for in-home consumption, is currently a multi-billion dollar industry that doesn't appear to be slowing down. According to....Read the full Press release-click here.
MagicKitchen.com- Homemade meals, we sampled a variety and were very surprised just how much we enjoyed them all! While they were delivered in a sturdy dry ice package - when meals are frozen they don't appear to be "home made" - however each entree, soup, and side dish were terrific- full of fresh ingredients & delicious flavors. The desserts were excellent - we actually fought over the lemon loaf! Their aim is to provide nutritious meals for busy families & seniors, flash frozen , value-priced, delicious, nutritious, convenience. Nationwide delivery.
February 7, 2007:
Spend a few minutes with Los Altos resident Greg Miller and you'll discover his quiet and determined zeal to make a positive impact improving the lives of families and seniors.
As CEO of MagicKitchen.com, a home-meal replacement business, Miller's aim is to help busy families and seniors save time by preparing healthful meals for them. "We're trying to get back to family values," Miller said, "… like having more time for families (to share meals together) so they can enjoy life together. This is one of the reasons we started the business."
Miller said he also has a keen interest in the health of seniors, prompted by his experience with his elderly father who lived alone and gradually lost weight because he didn't have an interest in cooking. "We want to help seniors eat more balanced meals," he said.
Founded in December 2005, MagicKitchen.com provides "delicious, wholesome meals without shopping, cooking or cleanup," according to a company brochure. After the meals are prepared, they are vacuum-sealed and flash frozen - a quick-freezing technique that locks in flavor and freshness. Meals are packed in a cooler with dry ice and shipped to customer locations. Once the meal arrives, all the customer has to do is reheat it.
Even the packaging is designed to save cleanup time. Meals are packed in containers with specially coated paper that can withstand oven temperatures up to 400 F for 30 minutes, Miller said. "No need to wash pots or pans."
Miller, originally from Calgary, traveled around the United States when he was president and CEO of Dynavar, a telecommunications company. "I was traveling a lot and I noticed more and more obese people," he said. "That slapped me in the face." His growing awareness that Americans weren't eating healthfully, and his own dilemma of what to cook when he returned from tiring weeklong business trips, spawned the idea to start My MagicKitchen.com.
"We need to do what we can to start doing things differently (about eating habits)," he said in reference to the health crisis associated with obesity in America.
Miller emphasized the healthful ingredients in My MagicKitchen.com meals. Each dish on the company Web site features the ubiquitous Nutrition Facts label, identical to those on commercial food packaging. Customers can review the list of ingredients, calories, sodium, sugars, protein and carbohydrates. "The quality of the raw materials … the taste of homemade … and the nutritional balance make the difference," Miller said. "And it has to be a unique presentation."
Integrating those elements into a unified culinary experience that impresses customers and keeps them coming back demands behind-the-scenes discipline. "We focus on top-quality chef-prepared meals," Miller said. "Our chefs are trained in specific areas of expertise like desserts, meats and side dishes."
The company prepares meals in four kitchens, each devoted to preparing desserts, pasta, side dishes or meats. Each kitchen is under the direction of chefs trained in that specific area. The company will open a fifth kitchen in Fresno in 2007.
Keeping the menu fresh is also a key to customer loyalty. The company menu reflects the change of seasons. "Pea soup isn't as popular in the summer," Miller said. "We adjust the menu to reflect the season and the availability of seasonal ingredients. But we keep a consistent menu of favorites. Our best-sellers include Stuffed Chicken Ana Luisa, Macaroni and Cheese, the chocolate cake and the lemon loaf."
The menu is designed for a varied palate and includes beef bordelaise, beef teriyaki, eggplant Parmigiana, and red snapper with Mediterranean Sauce. Side dishes include mashed potatoes, green beans and roasted mix vegetables and buttered carrots. There is also an extensive dessert menu.
Customers can order from the MagicKitchen.com Web site or by telephone. Prices are reasonable.
"Many seniors don't have access to the Internet," Miller said. "Sixty-five percent of our sales are from seniors," he said. "And 20 percent to 25 percent of our sales are from busy families."
"We are the Amazon.com of the restaurant business," Miller said, also noting that he doesn't intend to displace the existing restaurant business.
For a menu and pricelist, call (877) 516-2442 or visit www.magickitchen.com.
MagicKitchen.com Announces “A Taste of Home” Recipe Contest- February 2, 2007
MagicKitchen.com, a Bay Area company providing home-delivered delicious, nutritious frozen meals, today announced its "A Taste of Home" recipe contest...Read the Press release
Excerpt from Winston-Salem News, January 17, 2007
Anyone who uses the Internet to shop for cookbooks, ingredients or other food-related items knows that tons of food Web sites fill cyberspace, ready to satisfy any craving. Even so, it can be hard to find the right site.
When someone tells you about a great source, you try to remember, but then you sit down at the computer and say, 'What was that site?'" said Sarah Walsh, the founder of Food411.
Who has the best prices on imported cheese or the best selection of vintage cookbooks?
People who find themselves asking such questions may be interested in the Web site www.Food411.com, which aims to provide links to all the best sites. It includes some informational sites, but focuses on places to shop.
The main idea of Food411, Walsh said, is to have one site where people can find good sources without having to remember. Unlike search engines, Food411 hand-picks its sites. Though the site does accept ads and sponsorships, it does not accept payment for listings. In selecting the sites, Walsh considers the quality and rarity of products and how easy the sites are to use.
The site's home page also highlights featured sites and products. Recent features include the prepared meals of MagicKitchen.com, live Maine lobsters from lobsters-online.com and SayersBrook bison meat from americangourmet.net. "What I've tried to do is to provide quality resources where people can come to just one site.", Walsh said.
Healthy Meal Plans
Healthy Meal Plans are the very basis of MagicKitchen.com. When Greg and Michelle started in 2005, the plan was to make healthy premade meals available at reasonable prices, and to allow people to sign up for the Healthy Meal Plans at no extra cost.
We're proud of how flexible our
Healthy Meal Plans are. If you need to stop delivery for a while because of vacation or for any other reason, simply call our toll-free number and let us know. Before you start a meal plan, our knowledgeable and friendly staff will talk to you about your likes and dislikes. You won't get meals you don't like, because we've consulted with you beforehand!